When I start to design a logo, I need to start thinking about what message it needs to send out. I want to create something that truly gives the idea it needs to communicate.
Isn't it interesting how ignorant we are of our surroundings? Why don't we notice the minor details and if we can't notice the minor details, why don't we notice the bigger ones?
I have come to realise how ignorant I am with regards to my environment. I have just moved country, been living here for a year and I have picked up on a few things. In New Zealand, the natural environment has a very big role in the designs that happen. For instance the pahutakawa's on the Southern Motorway's concrete walls.
I was just at a recruiter and she made an interesting mention that the Australian design is so much more desolate, dry, scorched, just like their surroundings. They use the red earthy colours and the deep blue sky and all the shades inbetween. Living in New Zealand, is a different environment. It is a little island in a remote place with soft cloudy skylines and a plethora of green and chocolaty rich browns. The sky line offers a pastel artwork reminiscent of a Monet. Everywhere you look there is a open area of water, which ranges from a deep blue, to turquoise, to a soft white foam. If you look at the beaches, you get Piha charcoal volcanic colour to the white purity of Pakiri Beach not too much further up North.
From now on, I am going to try to echo the environment in my designs.
Look around you and notice the colour.
You'll be surprised!
